Content marketing is no longer just for influencers and big brands—it’s a game-changer for professionals looking to build trust and connect with their audience.
As an attorney, I’ve found that when potential clients watch my videos and read my articles before our consultation, they’re noticeably more comfortable in our meeting. They already know my approach, my expertise, and how I can help.
But when people ask me, “Who do you hire to write, shoot, and edit your social media content?” they’re often surprised by my answer: I do it all myself.
In this article, I’m taking you behind the scenes of how I create my own content every week, including the tools I use, my editing process, and why this investment has been worth it for my business.
Why I Create My Own Content
Many professionals hesitate to create content because they assume they don’t have time or that it requires a huge budget for outsourcing. But the truth is, with the right process in place, any business owner can create high-quality content that builds their brand and attracts clients.
Here’s why I do it:
- Clients feel more connected before they even walk through the door. My videos and blogs answer common questions in advance, making meetings more efficient.
- SEO is a long-term asset. Original content supported by video helps boost website rankings and attract high-intent visitors.
- It’s a creative outlet. Learning to edit video, improve my setup, and refine my message keeps me engaged in the process.
Step 1: Planning & Scripting My Content
Each week, I plan my content in advance so I’m not scrambling to come up with ideas last minute.
How I brainstorm topics:
- I write down real situations I encounter during the week—questions from clients, interesting cases, or legal misconceptions.
- I look at trending topics in estate planning, real estate law, and business law to see what people are searching for.
- I think about what would be most useful for potential clients and referral partners.
Once I have a topic, I write a script. I don’t read it word-for-word, but scripting helps keep my videos clear, concise, and engaging while avoiding filler content.
Step 2: Filming With a High-Quality Setup
I keep my recording setup simple but effective:
- Camera: I use the Elgato Facecam Pro, which shoots in 4K at 60FPS. It’s a great balance of affordability and high quality.
- Microphone: I use the Audio-Technica AT2021 Condenser Mic for clear, professional audio.
- Lighting: Dedicated studio lighting ensures my videos look sharp and professional.
- Sound Treatment: I’m currently working on reducing echo with sound-deadening panels and plan to start using more sound processing in DaVinci Resolve to improve audio quality.
Great audio is just as important as great video. If you’re thinking about making content, don’t overlook your microphone setup!
Step 3: Editing With DaVinci Resolve
Editing used to feel overwhelming—until I discovered DaVinci Resolve.
Why I use DaVinci Resolve:
✅ It’s free—professional-grade software without the cost
✅ Powerful color correction & sound processing
✅ Handles 4K editing smoothly
✅ Constant updates and improvements
Lately, I’ve been editing in 4K, which has been an exciting challenge and has noticeably improved my video quality.
Step 4: Writing a Blog to Support SEO
Many people post videos but ignore written content—which is a mistake.
Every week, I write a blog article to support my videos.
Why? SEO.
Google prioritizes websites with original, valuable content. By creating videos and written content, I give my website more ways to rank and attract people searching for legal information.
Over time, we’ve seen a huge increase in purchase-intent web traffic—visitors who are actively looking for legal services, not just browsing.
If you’re a business owner, don’t ignore SEO—it’s one of the best long-term investments you can make.
Step 5: Posting to Social Media
After editing, I publish my content across multiple platforms:
- YouTube: The primary place for my long-form video content.
- LinkedIn & Facebook: I tailor posts slightly for each audience.
Each platform has a different audience, but the goal is the same: educate, provide value, and connect with potential clients and referral partners.
What’s Next? My Future Content Goals
This process has been working well, but I have bigger goals for my content:
- More long-form content—deeper dives into complex legal topics.
- Cohesive content organized into free online courses for potential clients and referral partners.
- Live digital events, including roundtable discussions.
- Guest blogging and videos for other industries that overlap with my practice areas.
And most importantly, I want to find new ways to make content more engaging, interesting, and fun to produce.
Final Thoughts: Is It Worth It?
Yes, creating content takes time. But the benefits far outweigh the effort.
- Potential clients walk into consultations already knowing me, which builds trust.
- SEO helps bring in high-quality leads—people actively searching for legal services.
- Learning new skills (video production, editing, and sound design) keeps things interesting.
If you’re thinking about creating content for your business, my advice is simple: just start.
Even if your first few videos aren’t perfect, consistency is key. Over time, you’ll improve, your audience will grow, and the impact on your business will be undeniable.
What about you?
Are you creating content for your business? What’s working for you? What do you want to see more of? Let’s talk in the comments.
Legal Disclaimer
This article is for informational purposes only and is not a substitute for legal advice from a qualified attorney. Estate planning and real estate transactions involve complex legal considerations that vary by individual circumstances. Only by speaking directly with one of our attorneys can we assess your specific situation and provide tailored legal guidance. If you need legal assistance, contact our office today.
